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Slow page loads are more than just a minor inconvenience for users.
For enterprise companies, they can translate into increased bounce rates, lower conversions, and ultimately a loss of revenue as potential customers abandon a page in search of faster results.
Page speed is a ranking factor, as well — if you aren’t optimizing pages to load quickly, you not only miss the opportunity to provide a great experience but may not appear high enough in the rankings to get found at all.
Even as important as we know that it is, there can be obstacles and challenges in getting approval for and executing page speed optimizations in enterprise organizations.
In this post, you’ll find some of the most effective ways you can improve page speed as well as how you can work with your marketing and development teams to implement and monitor change.
10 Steps to Speed Up an Enterprise Website
If you’re already monitoring page speed, great. You’re on the right track. If you’re not, then make it a priority to do so.
For the moment, let’s assume that we’re all on the same “page” and are monitoring and reporting on load times.
What if page speeds aren’t exactly where you want them? What can you do to ensure that you’re giving customers or clients the best experience possible?
...Read Full Story: https://www.searchenginejournal.com/enterprise-seo-page-speed/415049/
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