SEO results and how long it takes to see them - Media Update

It's also likely that you aren't quite sure what this even means.

SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through the optimisation of your website,
content and various technical SEO-related factors.

When it comes to SEO, everyone expects quick results to make it to that top spot on Google. Many website owners have unrealistic expectations, expecting instant results as soon as their SEO campaign starts. But in reality, it takes time and a lot of effort. So when can you expect to see results in SEO?

When it comes to how quickly you will see results after setting off with your SEO campaign, there are multiple variables to take into account. These include your:

  • content and website design
  • domain name / URL
  • onsite errors
  • domain age
  • page speed
  • online competitiveness of the industry you're in, and
  • target market.

These are all but a few factors that will impact how effective a website is at ranking in search engines and how long SEO takes to work. It's much easier to win a race against 30 runners than a race against 300 runners.

The same is true with SEO. When your goal is to rank high, it is much easier to rank high for a specific region versus worldwide. For example, you would see better results if you are targeting people in the Western Cape versus Internationally. Google uses location indicators to provide results.

If your main goal is to rank higher in the SERPs, you'll need to beat...



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