Core Web Vitals' Data Recent Analysis Shows Zero Impact on Rankings - Digital Journal

On October 1st, Confessions of an SEO podcast, hosted by Carolyn Holzman, published an episode about the SEO Fight Club’s show on Core Web Vitals. During that Seo fight club broadcast, a detailed study was presented to determine if Core Web Vitals could be seen having a ranking impact across a number of topics. As presented, the data revealed no boosting relationship between CWV scores and rank positions.

“This is the first time I have seen anyone provide 3rd party analysis based on actual data from the search results. Up until now, it’s been announcements from Google and people sharing the details of what Google says Core Web Vitals is measuring but nothing that connected the dots to show that it works that way,” said Carolyn Holzman, CEO of American Way Media, a digital marketing and media company.

She continued, “Given the amount of attention paid to Google’s announcements that Core Web Vitals was a ranking factor, a large number of businesses, SEO tools and agencies have spent enormous amounts of time, energy and money over the summer on making their pages score better in the Core Web Vitals section in Google’s Search Console, without any real evidence that this is a ranking factor at all. “

In May 2020, Google’s announced a set of user-focused metrics designed to measure a page’s “health” in terms of providing a smooth and seamless user experience, were unveiled and said they would become a factor in organic ranking. The initial focus according to the Google Developer...



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