See which organic keywords actually drive conversions
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker
It goes without saying that Wanamaker didn’t have a Google Analytics account to check to see how his ads were performing.
The Internet has ushered us into an era where many believe that everything can (and should) be measured and acted upon.
As the more modern saying goes: If you don’t measure it, you don’t care about it.
The thing is, while we clearly have more data than Wanamaker had over 100 years ago, we don’t always know which data matters the most.
Worse still, having the data doesn’t mean that we use it to make the right decisions.
This can apply across all digital marketing channels – especially SEO. More precisely, it is too easy to misunderstand and misuse data associated with link building.
When we measure the wrong data points and metrics, a bunch of not-great things can happen:
- We think that we’re doing a good job but actually aren’t.
- The wrong behaviors can be triggered, leading to work that is below standard.
- We measure the impact of our work in a way that isn’t tied to real business outcomes.
Let’s take a closer look at some of link building metrics available and assess how we should – and shouldn’t – be...
Read Full Story: https://www.searchenginejournal.com/link-building-metrics-success/422880/
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