Google's Page Experience Update 2021: Are You Prepared for It? [Infographic] - Business 2 Community

There was a lot of anticipation about Google’s Page Experience Update 2021 and a general concern that it might impact search rankings adversely.

Sounds familiar to you?

Don’t worry. Your webpages will not see a pank drop if you prepare them for the new update. For doing that, you must first understand what the update is all about and what metrics now matter to Google.

So here goes.

What Is Google’s Page Experience Update 2021?

The new update counts user experience (UX) as a direct page ranking factor. According to it, a web page that doesn’t provide a stellar UX doesn’t deserve a good ranking.

Under the update, a site’s UX will be assessed by the following five parameters:

1. Core Web Vitals

Core Web Vitals will measure the experience that your website delivers. It includes three main metrics:

LCP or Largest Contentful Paint: It’s the time taken for your website to load on a user’s screen after they click your website link.

CLS or Cumulative Layout Shift: It measures the tendency of your website elements to shift when a user interacts with them.

FID or First Input Delay: It measures the time taken for the browser to receive a user’s first click on your website.

SEO Tips to Nail Core Web Vitals

  • Check out the Core Web Vitals Report by Google Search Console to understand why your pages load slowly.
  • Bulky image files on your webpage are a prime reason for low loading speed. It’s advisable to compress your images before publishing them.

2. Security Issues

If a website uses...



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