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Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.
The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.
By accelerating efforts around Google My Business (GMB) and location page management, a location’s relevance and prominence can increase a business’s rankings resulting in increased local visibility, especially in competitive markets.
In this post, we will break down strategies for both GMB and location pages to drive more local business.
How Google Ranks Local Results
Google states that “Local results are based primarily on relevance, distance, and prominence.”
Relevance is how applicable the result is to what someone is searching for.
Distance looks at how far the results are from the searcher for the location term.
Prominence refers to how reputable a location is in its local market. Plus, it takes into consideration factors such as articles, links, directories, review count, reviews score, and SEO.
A business can only directly impact relevance and prominence. Distance is determined by where the user is and cannot be optimized for.
Maximizing Google My Business In...
Read Full Story: https://www.searchenginejournal.com/local-business-competitive-markets/424242/
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