This past Friday a New York judge unsealed previously redacted documents in the lawsuit against Google led by the State of Texas. One of the main allegations of the antitrust lawsuit is that Google and Facebook colluded to rig ad prices and “kill header bidding” (the attempt by competitors to make the ad market less Google-centric).
“The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The project was called ‘Jedi Blue,’” we wrote in April of this year.
The newly unredacted information shows just how deep the alleged agreement went between Facebook and the search engine giant.
Read more >> Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
Jedi Blue and Facebook/Google ad exchanges. Code-named “Jedi Blue,” the arrangement between Facebook and Google meant that Google would “charge Facebook lower fees and give Facebook information, speed and other advantages in header bidding auctions in exchange for Facebook’s support of Open Bidding, Google’s header bidding alternative,” wrote Allison Schiff for AdExchanger.
Some suspect that Facebook initially backed header bidding in order to force Google’s hand in the arrangement and force a mutually beneficial deal. “Partnerships like this are common in the industry, and we have similar agreements with several other...
Read Full Story: https://searchengineland.com/google-allegedly-creates-ad-monopoly-with-facebook-to-favor-its-own-exchange-according-to-new-unredacted-details-from-project-jedi-375487
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