According to HubSpot data, blogs are among the top three forms of media used in content strategies today.
This isn't surprising. Whether you're interested in blogging for your business or as a hobby, publishing blog content offers many benefits. Blogging not only helps you establish authority in an industry - it also drives traffic to your website and enables you to better convert that traffic into leads.
To reap the rewards of blogging, we'll walk through the process of choosing the right platform for your needs and goals. Then we'll explore some of the best blogging platforms that can help if you're looking to add a blog to your business site or to create a stand-alone blog.
How to Choose a Blogging Platform
To select a blogging platform that's right for your business, you first have to evaluate how its capabilities align with your goals and needs. If you need to boost your visibility in SERPs, for example, look for a platform with built-in SEO tools. If your main priority is to start publishing visual content fast, then you might focus on finding a platform that supports multimedia posts.
Let's take a look at some essential features that you might need for your blog. You can use this list when evaluating different blogging platforms.
Content Editor
The content editor is the core of every blogging platform. As a blogger, you might be working in this editor every day, so make sure you pick a platform with an editor you like.
You could make a list of must-have and...
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