How To Increase Ecommerce Traffic & Conversions - Search Engine Journal

Do you want to simultaneously increase your ecommerce store’s conversions and receive more visibility in search results to attract new customers?

Let’s look at three powerful and proven ways the leading online sellers increase conversion rates and search visibility through social proof, user-generated content (UGC), and website security – and how you can do the same.

3 Conversion Questions Online Retailers Must Answer

When it comes to conversion rate optimization for ecommerce stores, there are three questions you must answer if you want to remove uncertainty, create higher levels of trust, and converts more shoppers into buyers.

You need to convert more shoppers into buyers.

How?

There are three questions visitors will ask themselves when they visit your site:

  • Do I trust this website or seller? Can consumers trust the merchant to deliver the product as it’s described, in a reasonable timeframe, and provide customer service if needed?
  • Do I trust this product? Can consumers trust the product quality, specs, features, functions, and results as described?
  • Do I trust this transaction? Can consumers trust that their personal information is safe during the checkout process? Can consumers trust that their financial and personal data will be protected?

Your website must remove uncertainty – the friction that creates abandonment, by answering all three questions. This will create higher levels of trust.

These three critical conversion questions can be answered quickly and...



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