Trending Live Streamers and Online Influencers Leverage Top-Level Descriptive Domains as the "Secret Weapon" in Branding and SEO Success
BELLEVUE, Wash., Oct. 26, 2021 /PRNewswire/ -- TrueName by Donuts Inc., a global leader in descriptive domains, announced that hundreds of thousands of small business owners and entrepreneurs are now choosing .live as their top-level domain (TLD). The descriptive TLD .live enables live streamers, gamers, online influencers, and others who engage their audiences in real-time to build their brands and quickly communicate who they are and what they do.
Today, more companies are moving toward industry-specific, short and memorable descriptive domain extensions, such as .live. The number of registered .live domains has increased by nearly 30% since January 2021 (source:ntldstats). These descriptive domains allow companies to use "both sides of the dot" to communicate core expertise and positively impact SEO.
Amna Suleiman, digital marketing specialist at OneStream wanted two words for the company's domain. "Research showed that "onestream" and "live" were high-volume search keywords for live streaming, so we chose onestream.live, which gave us the best possible SEO results," she said.
Similarly, Shawn "Doc Rock" Boyd, community manager for live streaming platform Ecamm, chose docrock.live for his descriptive domain. "When you have a long and convoluted domain name, it makes life difficult," he says. "If people are searching for livestreaming,...
Read Full Story: https://www.nbc11news.com/prnewswire/2021/10/26/new-truename-live-registrations-skyrocket/
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