As you know, Google is rolling out continuous scroll on mobile search. To be honest, in my original reporting on this topic, I covered both the image of Search Console and Google Ads reporting - saying there is no direct impact outside of how user behavior may change. But it seems some are still asking about how this change impacts the performance reports in Search Console.
They really don't impact them directly, here is what was in my original reporting:
Continuous scroll also does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
John Mueller from Google added:
Nothing changes for Search Console - position is position. We don't track pages there.
— John (@JohnMu) October 14, 2021
I don't have insight into what 3rd-party rank trackers do here -- they usually operate outside of our terms of service anyway.
and...
My understanding is (I haven't had time to test, still catching up from a week out) that we still load the results in groups of about 10, so while it looks more like a single page, it's still roughly "10/page".
— John (@JohnMu) October 18, 2021
Here is a more recent tweet from John on this:
AFAIK it still loads (in the background) in batches of ca 10, so there will be some "pagination" even if it's more transparent. I suspect it will increase impressions (easier to see more results), keeping clicks stable. So if you purely...
Read Full Story: https://www.seroundtable.com/google-continuous-scroll-search-console-reports-32313.html
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