If you’re tempted to use search engine optimization (SEO) tricks in an effort to get organic search performance faster, cheaper, and easier, don’t do it. You’ll only end up scaring your rankings away.
But what if you don’t know if a strategy you’re planning is a trick at all? The simple litmus test is this: Are you doing something for your customers’ benefit or to get better rankings? If the answer is better rankings, you might be about to engage in the kind of SEO trickery that Google and other search engines take a dim view of.
Google in particular publishes clear webmaster guidelines on the types of strategies that constitute bad behavior, including the following 13 SEO tricks.
- Automated Content: Using shortcuts like spinning content — a process that runs existing content through a software program to create “new” content — or using other automated methods to generate content typically produces garbage. Poor-quality content is one of Google’s pet peeves. Searchers hate it, and as a result, Google doesn’t rank automated content highly.
- Link Schemes: Increasing the number of backlinks from high-quality sites is key to SEO. Buying or bartering for links, reciprocal linking, link rings, and overly optimized guest posting, press releases or articles with embedded links are all examples of link schemes that violate Google’s guidelines.
- Thin Content: To earn the right to rank, your site needs to have valuable content that contains relevant keywords. Creating pages with...
Read Full Story: https://www.jumpfly.com/blog/13-seo-tricks-that-dont-result-in-google-treats/
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