What makes a “good” website? High organic rankings? Valuable content? Customer experience? Or something entirely altogether? While experts worldwide have varying opinions of what a website should look like, they all agree that there is no single factor to determine the quality of a website. This is why optimizing your website for both search engines, and users is a crucial part of a website strategy. And here are six free tools that can help you better optimize your website.
1. Hotjar
Hotjar is your all-in-one suit for gathering qualitative data. It includes a series of tools that help you generate heat maps, funnel tracking, user polls, surveys, and everything qualitative. Hotjar offers webmasters and SEO experts a host of tools to work with, is easy to use, and free-for-all.
2. Google Analytics
Understanding user behavior is crucial for optimizing your website. Whether you are an e-commerce website trying to maximize your conversions or an information website looking to extend user time on your website, forming SEO strategies without understanding what visitors do on your website is a lost cause. Google Analytics allows webmasters to track user behavior when they navigate a site. It automatically collects data and offers customized reports to understand user behavior better. And it is free to use.
3. Google Optimize
If you want to test out a new feature on your website, Google optimize is where you want to go. Offered freely by Google, Google optimize allows webmasters...
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