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Giving customers and prospects a way to reach you by phone or email is just good business.
It enables people to get in touch and ask questions, raise any concerns they may have, place an order, and more.
With that said, there may be legitimate reasons a person or organization chooses not to publish their contact information.
The question is, does contact information – or a lack thereof – affect your Google search rankings?
The Claim: Contact Information Is A Google Ranking Factor
There are two different considerations here:
- Contact information on your GMB listing (which replaced Google Places for Business and Google+ Pages, which is why you’ll see reference to Place pages below).
- The contact information on your website.
The Evidence For Contact Information As A Ranking Factor
Having your contact information – specifically your business name, address, and phone number – appear in various places online is known as a citation.
We know that citations are a local search ranking factor and have been for well over a decade (likely even prior to Google launching its own Places pages in 2009).
David Mihm’s fifth Local Search Ranking Factors survey report, published in 2012, offers a snapshot of the conventional wisdom around contact information as a local...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/contact-information-ranking/
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