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If you want to show Google that your webpages are both relevant to specific keywords and more authoritative than your competitors, topic clusters are one of the best ways to do it.
That’s because Google no longer just looks for keywords on webpages when determining rankings.
It looks for synonyms, subtopics, and even answers to common questions that users have when researching your industry.
As a result, topic clusters are becoming a bigger part of many SEO professionals’ content strategies. They show Google that your website has industry expertise and features a breadth of useful, in-depth content about key topics in your industry.
Although building topic clusters on your website takes time, it can help you display topical authority in the eyes of Google and users, increasing total keyword rankings and driving more organic traffic in the long term.
What Are Topic Clusters?
A topic cluster (or content cluster) is a group of content assets on a website that are all centered on a related topic.
Topic cluster content explores a broader subject with more detail, nuance, and specificity.
As a unit, a topic cluster works to answer all of the questions users may have about a specific subject area in your industry niche.
Every topic cluster is built around a piece of pillar content...
Read Full Story: https://www.searchenginejournal.com/topic-clusters-seo/420172/
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