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Google updated it’s Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available for Google’s rich results and for what Google describes as maximum exposure.
Videos in Google Search Results
Google shows videos hosted on websites across a range of Google search. Videos can be shown in the regular search, in video search results, in Google Images and in Google Discover.
People want to see videos so Google gives them a prominent search for certain kinds of queries.
In order to gain visibility in these various Google search services it’s important to use video structured data.
This is structured data that tells Google facts about the video to help Google better understand the video so that it can rank it properly.
Google’s video structured data page explains:
“While Google tries to automatically understand details about your video, you can explicitly provide information, such as the description, thumbnail URL, upload date, and duration, by marking up your video with VideoObject. Videos can appear in Google Search results, video search results, Google Images, and Google Discover.”
Structured Data is Not Enough
Google updated its Video SEO Search...
Read Full Story: https://www.searchenginejournal.com/google-embedded-videos/425819/
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