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Would you like to get high-level leads? Who doesn’t!
Using surveys as a lead generation and brand awareness strategy can be very effective.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/)
They discuss the why, how, and challenges of our latest survey from a content marketing perspective.
Developing a good report is more than numbers; it’s also about connecting with the right people, getting good data, building your audience, and reaching them in various ways. Listen as they share how this survey has increased the success of gated content and considerations when publishing something like this on your own.
We were looking to find something that would assert that industry authority that we had and something that would get us not only good page views but also links as well. –Shelley Walsh [09:54]
Having unique data is always a real plus point, and one of the real benefits of it is the fact that
they are natural linking machines. –Shelley Walsh, [13:22]
The value of building your own audience, whether you’re a company, ecommerce, a publisher, is that building up an email list...
Read Full Story: https://www.searchenginejournal.com/state-of-seo-top-insights-podcast/425838/
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