(Editor’s note: This story is part of a recurring series of commentaries from professionals connected to the cannabis industry. Daniela Furtado is managing director and SEO consultant at Findable Digital Marketing, a cannabis SEO agency based in Toronto.)
Google is a powerful tool for businesses, and ranking among the top three in a search can bring an influx of sales. Unless you’re selling marijuana or hemp.
Google doesn’t prohibit advertising cannabis on its platforms, but there are strings and loopholes.
What Google says
Let’s go through the fine print of Google’s advertising policy as it relates to marijuana.
Google does not permit ads that promote the use, sale or even provide informational content about cannabis.
It doesn’t matter if the ad pertains to medicinal or recreational marijuana, the tech beast doesn’t make a distinction and lumps it all as a recreational drug.
In theory, this also includes CBD and hemp.
However, since 2019, Google has been running closed-test programs for selected CBD companies.
Willing to take the risk? The loophole.
Despite Google’s policies, cannabis businesses manage to sneak their way through the algorithm and get their ads approved. Search “dispensary near me,” and you’ll probably get an ad or two.
Cannabis businesses often ask me, “How do they do it?” See, there’s a loophole.
There are three things you need to submit a Google ad:
- Ad copy.
- A landing page.
- A list of bidding keywords.
The trick to getting your ads approved is to bid...
Read Full Story: https://mjbizdaily.com/how-to-promote-your-cannabis-business-through-google/
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