See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.
Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made?
You know what I mean – a bloated 10-pager filled with pointless data that will mean literally nothing to the client, and that they’ll probably never read.
You add Google Analytics (GA) users, sessions, page views, bounce rates, time on site, and traffic by channel for a start.
You sprinkle on some Google My Business (GMB) data to show the number of listing views on Search and Maps, then plug in Google Search Console for a clicks and impressions table.
“Look how busy I’ve been,” you say to yourself. Look at all of those numbers! So clever.
I’ll own up – I’m guilty as charged. That’s not to say that some of that data won’t be useful for those clients.
It’s just that before we put together our reports, there are a few things we need to get straight first, in order to do the things that reporting generally needs to do.
We report in order to collect the right data and to analyze that data so that we can understand what’s working, and what’s not, in terms of our local SEO marketing activities.
And of course, we rely on this reporting to demonstrate the value of our work and the ROI for the client.
- Are your SEO reports impenetrable for clients? Image source:...
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