Corporations can become successful in a wide variety of ways. If we look at the tech industry, we see that giants such as Amazon, Apple and Microsoft have achieved success based on constantly innovating their products and ensuring that the user experience is optimised in every aspect. On the other hand, if we look at sportswear giant Nike, they have created a very strong culture where employees are encouraged to not only focus on their professional development through various trainings and programs, but also get the opportunity to attain a healthy lifestyle by getting access to various sports facilities such as basketball courts, gyms, physiotherapists and much more.
This provides Nike with a content workforce that gets the opportunity to develop both physically and professionally and undoubtedly this has become one of the key reasons why Nike has become a household name all over the world. Despite there being different ways in which a company can rise to the top, one key factor is always present in all thriving companies. They always ensure that they focus on enhancing customer experience and ensuring that they have a customer centric approach whilst developing their products or services.
Customer experience or CX is your customers’ holistic perception of their experience with your business or brand. It is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they...
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