It’s no secret that it’s a job seeker’s market right now. While the pandemic may have initially hampered companies’ investment in SEO and PPC, as the lockdowns continued and more people took their lives online search marketing became paramount. Even anecdotally, I noticed an uptick in businesses interested in SEO services as they realized that they needed to be found online now more than ever.
Employees are getting antsy for career development and advancement. This shift means that search marketers have the power to set the tone for what’s next in their careers, but we’re not the only ones. According to Prudential Financial’s Pulse of the American Worker survey, 26% of workers planning to switch jobs post-COVID, 80% are doing so because they’re concerned about career advancement. The pandemic has led to a “very real experience that employees have had around a lack of career progression and a concern around skills development,” says Rob Falzon, vice chair at Prudential. People feel that they have been working hard but have not been given opportunities to advance professionally in their current company, wrote Caroline Castrillon for Forbes.
Shifting search landscapes mean shifting career skills. In search marketing, we’re seeing a move toward the larger players taking away our individual controls and levers. To advance we have to rewrite the old search marketing playbook. Problem-solving has always been our forte, but we have to be even more creative now as data is taken...
Read Full Story: https://searchengineland.com/9-ways-to-level-up-your-search-marketing-career-375846
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