Actual SEO Media, Inc. explains what factors go into local SEO.
For local businesses, such as shops or offices, optimizing their websites is a way for potential clients and customers to find their location. The technical term for this optimization is "local SEO." There are many factors that go into improving a business's local SEO search result rank.
First, search engine optimization (SEO) is the various techniques and methods people use to rank their websites higher on Google's search result pages. These methods can include organically growing traffic by crafting content around specific keywords and phrases, or by using Google Ads to increase their visibility on the first page.
Local SEO on the other hand is practicing all of the above while optimizing it for a local search. For businesses with a physical and tangible location, utilizing local SEO can increase traffic, leads, and brand awareness. In 2021, 46% of all Google searches have "local intent," which means users were searching for results in their proximity. And, 76% of those that search for something local visit a store the same day.
A lot goes into local SEO ranking. Some factors include:
- the location in which the user is searching from
- NAP citations (name, address, and phone number)
- a Google My Business listing
- keywords on that listing's profile
- reviews
- Google Maps' rating for that business.
When a user searches for something local, the results can be broken into two parts: the map results and the...
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