If you're in marketing or SEO, you've undoubtedly heard about Google's "new" search ranking metric set called the Core Web Vitals. CWVs aren't new, however: They indicate the latest trend in performance marketing—a user-centric view that considers how site speed and user experience affect your online metrics.
In this article, we'll dive deep into Google's CWVs, discuss how performance marketing is driving online B2B experiences, and analyze opportunities to help accelerate your online presence and increase your marketing efficiency.
What are Google's Core Web Vitals?
Google's Web Vitals program breaks down what makes an excellent user experience. The new benchmarks outline three common metrics that summarize how your website is performing for customers.
The Core Web Vitals effort is the latest in a series of performance-based recommendations that Google has driven via its Chrome browser and search engine.
The relationship between a site's load time and conversion rate is well known. A famous example is a 2008 Amazon study that found that every tenth of a second of additional load time resulted in revenue's being decreased by 1%. Since then, engineers have developed metrics to help customers measure website load time—and figure out what's slowing it down.
"How fast is my website?" is a complicated question. Mobile devices load pages differently than desktops. Is "seeing" the page the same as fully "loading" the page?
By late 2019, there were 27 performance metrics that...
Read Full Story: https://www.marketingprofs.com/articles/2021/46157/what-b2b-marketers-need-to-know-about-core-web-vitals
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.