Do You Have an SEO Triage Plan? 11 Things to Check - Search Engine Journal

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Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits.

There’s clearly something wrong. Maybe traffic has taken a major dive, or it could be that pages aren’t even getting indexed.

Other SEO companies or professionals have been unable to pinpoint (or convince the site owners) of the problems and implement a fix.

You only have a few hours to find, diagnose, and present potential solutions.

Sounds like an episode of House, right?

While the stakes aren’t life or death, there could be a lot of revenue on the table – both for the site and for you, if you can produce some quick wins to earn the larger, ongoing SEO contract.

You need an SEO triage plan you can execute quickly. One you know will produce results.

What Is An SEO Triage Plan?

An SEO triage plan gives you a diagnostic process to follow when a website has a clear problem with traffic or ranking, and it’s a time-sensitive situation.

You probably don’t have as much time to diagnose and repair the problem as you would like, so it’s a race against the clock to find the issues that will produce the most significant results as quickly as possible on your site.

The goal in SEO triage is to identify quick wins and low-hanging fruit that will benefit the...



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