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Google’s John Mueller answered an Office-hours hangout question about the reasons why Google Discover traffic might all of a sudden stop. His answered covered ways to diagnose on-page issues and content policy violations unique to Google Discover.
Google Discover
Google Discover is a source of traffic to websites that is different from search-related traffic from Google. For users it’s a highly personalized feed of articles that match user interests.
If a user searches for content about baking then Google’s algorithms will begin to surface related content through the Google Discover feature.
For users who are interested in entertainment content Google Discover shows content from entertainment websites.
The key to understanding Google Discover is understanding that the traffic sent by Discover is dependent on how well a website’s content matches user interest in a topic.
So it’s important to clearly communicate what a web page is about from within the title tag and headings so that Google can understand what the page is about and match it to users interested in that specific kind of content.
The question:
“We noticed a big problem with Google Discover on our website. In two days traffic had dropped by some 70%.
It has dropped to a certain level and has...
Read Full Story: https://www.searchenginejournal.com/google-discover-traffic-loss/426998/
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