AN ONLINE course aimed at search engine optimization (SEO) for beginners will help increase traffic to the websites of participants.
The Local Enterprise Office Wicklow course takes place next year, on Wednesday, January 26 from 9.30 a.m. to 4.30 p.m., at a cost of 50.
The aim of this course is to provide the participants with the skills, tools and knowledge to be able to plan and implement their website SEO.
The course will teach you how search engines works and will provide a walk through on how search engines like Google work, what is Google looking for right now and what is predicted for the future of SEO.
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There are four main components of SEO.
On-page SEO involves researching keywords and phrases using a range of free and low-cost online tools. Optimising content including page copy, using headlines effectively, writing meta data, tagging images etc
Local SEO involves optimising their Google My Business Listing and improving their website localisation.
Off-page SEO is understanding how links enhance positioning and the importance of quality links and strategies on how to increase inbound links for SMEs.
Technical SEO involves measuring website speed using a range of free tools and understanding how website speed impacts their search engine performance and conversions.
The course will also include case studies showing how SME websites are...
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