In this video, we’re going to be looking at how we can track and measure our SEO efforts. We want to make sure that the work that we’re doing and the time that we’re putting in is actually delivering the results we want. So in order to do that, we need to understand, first, how to track and what we want to track. And two, how do we measure those results and then make the shifts we need in order to see the results we want.
Video Transcript:
Here’s a really powerful quote from Yankee great, Yogi Berra. While I’m not a Yankees fan, I do really like this quote and he said;
“If you don’t know where you’re going, you might wind up someplace else.”
And that’s totally true.
If you don’t have an idea of what you want, you’re just coasting out there. And you’re just going to end up someplace, but really, without any direction. We need to know what we want, how we’re going to get there, and also an idea of how to map where we are in relationship to that goal.
Define Your KPIs
So the first thing we have to do is define our KPIs. Now a KPI is a key performance indicator, and they tell us whether or not the project we’re working on is a success. Now, a lot of people when they’re defining KPIs, they just look at tons and tons and tons of different metrics. I’ve seen some quote, unquote KPI boards with so many metrics on it, and it’s so confusing that you really don’t know what’s going on. So when you’re defining your KPIs, they have to be tied to the overall goal of the project, as well...
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