Data is an essential part in business of any kind. Collecting, analyzing and using data helps businesses strengthen their marketing efforts and shorten the buying cycle of the consumer and therefore increases the ROI of a business. And Ozias Media, a digital marketing agency based in Mumbai is doing just this.
Ozias is a Digital Solution and Marketing company that was established in 2015 by Ajinkya Mishra. The team led by Ajinkya is adept in Digital Marketing, SEO, SEM and UI Design. Besides this, Ozias Media also provides services such as Graphic Designing and Website Development.
Ozias Media has been using data driven strategies along with their speciality in Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) to create a specific plan for their clients business to grow an online presence, brand loyalty and ROI.
These data driven strategies are created using analytical tools including Ahrefs, Google Search Console and Google Analytics.These tools can lend you current and past data such as a reader’s touchpoint, how long a they spent on a specific page and what was the path taken by the consumer before they eventually bought a product or service.
Besides the data mentioned above, the digital marketing agency also gains access to the following data:
Browser And OS Used By The User
Click Through Rate (CTR)
Bounce Rate
Dwell Time
Pages Per Visit
Repeat Visits
Time spent on The Site
Links Clicked on The Website
The team at Ozias...
Read Full Story: https://www.apnnews.com/how-ozias-is-using-data-driven-insights-to-help-brands-achieve-high-roi/
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