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From site speed to link spam, here is how to recover lost traffic in 2022.
Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused traffic & ranking loss for webmasters.
If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022.
1. Page Experience, Site Speed, and Core Web Vitals
The first phase of Google’s Page Experience Update had a three-month rollout this past summer, concluding in early September. This update rewards secure & fast-loading pages on mobile devices which pass Core Web Vitals requirements as described by Google. While the search impact thus far has been largely flat, we’ve seen numerous websites in competitive verticals lose mobile traffic throughout the update. Further, Google has announced they are bringing this update to desktop search results in the first quarter of 2022, presenting an opportunity to improve existing site performance while staying ahead of future...
Read Full Story: https://searchengineland.com/lost-seo-traffic-in-2021-here-are-3-potential-reasons-why-and-how-to-recover-your-rankings-heading-into-2022-376365
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