Google is now rolling out a new search algorithm update named the December 2021 products reviews update. This is the second time Google is pushing out a products reviews update this year; the first one rolled out in April 2021.
This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land in April. Reviews that are written in a way that has “insightful analysis and original research” will be rewarded, especially “content written by experts or enthusiasts who know the topic well,” Google said.
What is changing. Google said that if you made changes between now and the last update, you may see improvements to your rankings since the last update. Google wrote “if you have made positive changes to your content, you may see that improvement reflected as part of this latest release.”
Google also said the search company has “received more feedback from users on what type of review content is deemed trustworthy and useful, motivating us to provide additional product review guidance. Users have told us that they trust reviews with evidence of products actually being tested, and prefer to have more options to purchase the product.”
More advice. Google provided two new best practices around this update, one saying to provide more multimedia around your product reviews and the second is to provide links to multiple sellers, not just one. Google posted...
Read Full Story: https://searchengineland.com/google-december-2021-product-reviews-update-rolling-out-376672
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