Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.
This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed the tactics we used to fix broken images, find the correct replacements and, ultimately, improve user experience.
RELATED: Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
Analyzing the Google SERP title tag changes
Ever since Google announced changes to its SERP page title generation process, SEOs have been scrambling to measure its impact, adjusting their strategies when necessary. Many organizations saw minor changes to their site’s title tags, but there were some notable exceptions. Our team, in particular, noticed a major edit to our MarTech mission page title link (the title of a search result in Google Search).
The SERP title was changed to “MarTech is Marketing Logo,” (shown above) which is pulled from our MarTech site’s header logo alt text. Whereas the original title link (shown below) was our chosen title (“What is MarTech? …This is MarTech”), Google opted to display a piece of alt text that gives little context and fails to encourage clicks.
Reviewing the changes in clicks and CTR
Most of the MarTech SERP title changes we’ve seen haven’t changed drastically. As a result, their...
Read Full Story: https://searchengineland.com/when-googles-title-change-goes-wrong-376679
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