You know that a technology’s changed the world when it becomes a verb. It speaks to a level of popularity and ubiquity that goes beyond the wildest dreams of marketeers. “I’ll WhatsApp you.” “I spent the evening YouTubing.” Disrupting any of these aforementioned brand-name products is beyond difficult — it requires a change in the default way that we relate to some standard action.
“To Google” is a verb — and a powerful one. In Google’s own words, its reason for being is no less than to “organize the world’s information and make it universally accessible and useful.”
And Richard Socher wants to disrupt it.
Socher is the former chief scientist of Salesforce, one of the world’s premier customer relationship management platforms and makers of enormously successful enterprise apps. During his career, he has started and sold the A.I. company MetaMind, and been published broadly in fields ranging from computer vision to machine translation to summarization within natural language processing. His new search engine — You.com — seeks to challenge the single gatekeeper of search that is Google. He’s not about to let a pesky thing like a near-$2 trillion giant stop him, either. Even if it is a gosh-darned verb.
“My first thought was, you know, it was a verb ‘to Skype,’” Socher told Digital Trends at the start of a video call to showcase You in action. “And you know what we’re [speaking] on right now? Not Skype.”
A different approach to search
The idea driving You is to be the “not...
Read Full Story: https://www.digitaltrends.com/features/you-dot-com-search-engine-challenge-google/
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