Plenty of companies are willing to sell you .gov links, but are they really more valuable in Google's search ranking algorithms?
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Nearly as long as we’ve had search engines, links have been considered the currency of the web.
Who links to your website can say a great deal about your associations, relevance to specific topics and regions, trustworthiness, and more.
And when high authority, trustworthy sites link to your webpage, you benefit a bit from that implied endorsement by the transference of PageRank to your page.
What’s more authoritative than the government?
There’s still a persistent belief that .gov links are more valuable and desirable than other types of links, and plenty of people out there are willing to take your money to build them.
So are .gov links actually a ranking factor? Let’s see.
The Claim: .gov Links As A Ranking Factor
Government websites publish all kinds of important information that other sites link to – statistics and reports, important health and financial information, impactful announcements, and more.
You can bet there are rigorous checks and balances in place to ensure the veracity of that information before it’s published to a government site, too.
A lot of funding goes into government communications and publishing to...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/gov-links/
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