Some say, investing in Google Ads can help a site rank better, while others refute the claim. What’s really there to prove that Google Ads can spike a site’s rank or that it is even a search ranking factor?
The battle of the fittest doesn’t end in the real world. It crossed to the digital sphere 2 decades ago! Investing online can prove challenging, especially to beginners; however, it’s quite the same story for website managers. There are websites that fail to make it to Google’s first page or even taste the warmth of the #2 position throughout the year.
With such dilemma, a good website manager or digital marketer may suggest a few considerations. One of the smartest solutions for eCommerce and other websites is PPC ‘Pay Per Click’. There is a range of digital platforms that offer PPC advertising solutions. PPC campaigns are quite affordable and flexible nowadays. Above all, you only pay when users click on the advert, and once they do, they directly end up on your site.
Since it is a mega search engine, some believe that using Google Ads can help a site rank better in organic search results. Quite often, some marketers and SEO players make the rest of the digital world believe that Google Ads campaigns are a fine ticket for organic search rankings. This usually ends in heated augments with no definite conclusion.
But is Google Ads a ranking factor?
If you’re struggling for website traffic, you must have taken a chance at Google Ads, with the fact that Google is a...
Read Full Story: https://programminginsider.com/google-ranking-with-google-ads-does-google-ads-influence-a-sites-organic-search-results/
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