Google's Core Web Vitals: What Marketers Need to Know - Business 2 Community

In order to make performance evaluation easier, on May 28, 2020, Google launched Core Web Vitals, a set of three user-centric metrics called LCP (or Largest Contentful Paint), FID(or First Input Delay), and CLS (or Cumulative Layout Shift).

They were designed to help focus on the improvements that are most important when it comes to a seamless and enjoyable user experience.

Google began rolling out the Page Experience update on mobile devices between June and August 2021.

It’s important to understand that the global trend from Google (who is more or less shaping the internet and how we interact with it) is to make everyone develop mobile-friendly websites. This is why the Core Web Vitals are already official ranking factors for the mobile part of the search algorithm.

A big part of the world, India, and Africa, have almost no or low access to the internet and use devices with small screen resolution and slow connection. Google wants to shift webmasters’ focus on improving their mobile versions of their websites in order to facilitate access for everyone, no matter their technology or geolocation.

However, although the main light is set on mobile, the desktop traffic also matters a lot – this is why the Core Web Vitals will also become official Google Search ranking factors in February 2022.

This post will cover the core principles non SEOs need to know in order to come out of these updates standing.

How can you know how your website is performing?

Visit g.co/chromeuxdash...



Read Full Story: https://www.business2community.com/seo/googles-core-web-vitals-what-marketers-need-to-know-02445161

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