Does Google know what your web page content is about better than you do?
Well, Google certainly thinks so. So in August of 2021, Google launched its title tag update, and Google is now rewriting title tags based on what it considers a web page’s content is actually about.
Not every site owner has been happy with the change. So far, some SEOs have observed Google replacing Page Titles with h1 tags. Others have seen negative impacts on clicks, like significant decreases in click-through rates and conversion rates for web pages where Google rewrote page titles.
So if some of these titles are producing worse results, does Google really know best?
Site owners will answer that differently based on whether the Title Tag update has harmed or hurt their SEO performance.
But Google certainly knows a lot more than it used to. As their NLP technology improves, the claim that Google knows best will become even more prevalent in how our content is promoted to searchers.
Here’s everything you need to know about the Title Tag update and what it might tell us about the future of meta tags in SEO.
A Brief History of Meta Tags
Meta tags are snippets of code that help search engine crawlers understand your website content.
For the past two decades, meta tags have been used by SEOs to show Google that their content is relevant to specific keyword queries.
Historically, the meta tags that SEOs have used to optimize their pages are:
- Title Tags: Also called the Page Title, this tag gives an...
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