Online marketing has long been crucial to a hotel’s success, with a strong SEO positioning being a key part of spreading the word, building an audience and winning guests. When it comes to the internet, Google is king, but do your marketing team know how to make the most of Google tools for hoteliers?
In the below guest post, Jade Dawson, SEO specialist at MRS Digital, discusses how you can use new Google tools for hoteliers to win guests.
Despite the economic downturn in 2020, there is a promising travel, leisure and hospitality market waiting to be captured in the search results pages of Google.
In 2020, the search giant released new products and updates that help hoteliers, sales teams and digital marketers engage a growing audience interested in travel.
As the appetite for memorable travel and tourism experiences grows in demand, it leaves hoteliers with the challenge of turning their physical real estate into a destination with visibility online.
The Google search landscape
In August 2019, a blog post on Google observed how tours and activities – what a user might call an experience – was lagging behind compared to other traditional travel products like airline bookings.
However, the gap was soon predicted to close, as travel experiences were quickly growing in-demand. Interestingly, research revealed in the 12 months prior to a trip, a user’s search behaviour will focus heavily on tours and activities, as they hunt down new experiences.
The changing needs of Google...
Read Full Story: https://www.boutiquehotelier.com/how-new-google-tools-for-hoteliers-can-help-you-win-guests/
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