Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
Just over a month ago, Google announced that it would be making some important changes to Google My Business, the platform that recently further asserted its dominance over other local pack ranking factors in Whitespark’s annual Local Ranking Factors survey.
These changes included retiring the Google My Business name in favor of “Google Business Profile,” improving the functionality of the “direct edit” experience (in which a business owner can manage their profile directly from the search results), and the retiring of the Google My Business mobile app in 2022.
Google My Business’s place at the heart of any local businesses’ online marketing and visibility efforts means that any significant changes cannot be ignored. Tie those updates in with a name change — something that usually generates a lot of fanfare and speculation, whatever the industry — and it’s easy to see why some (including myself) saw this as an emergence of a new era for local SEO and businesses on Google.
But is it?
After the dust had settled on the announcement, I wanted to hear from industry experts about how they view the changes and whether they’d be doing anything differently. I also wanted to know what the average local search marketer made of these changes. Would it make any difference to their...
Read Full Story: https://searchengineland.com/seismic-event-or-overblown-rebrand-local-search-experts-weigh-in-on-death-of-google-my-business-376941
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