See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.
Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts.
B2B keyword research works best with precise targeting, low search volumes, and a healthy dose of creativity.
In this article, you will learn how to perform B2B keyword research by using B2B modifiers, uncovering potential in Search Console and internal search, and most importantly, leveraging insights from sales and customer success.
The Challenges Of B2B Keyword Research
Keyword research for B2B can be tricky. A few common challenges include:
Targeting The Right Audience
You need to know the decision-makers in the company vs. the people actually using your product or service.
The executives might have different needs and questions than the marketing manager using the software after it is purchased.
You need to be clear on the different target audiences and their search behaviors since each has unique needs.
The more senior your target audience, the more important your expertise in their area.
Here are a few questions to inspire your research:
- What type of business are you targeting? What team size? Country? Industries?
- What type of role are you targeting within...
Read Full Story: https://www.searchenginejournal.com/b2b-keyword-research/428962/
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