When Mediawatch writes interminably about clickbait, it generally means f*** all. It’s inconsequential and as lightweight as candy floss. A little sickening perhaps but essentially harmless. It’s just football. It’s just the internet. It’s just chasing of Google Trends. It’s just clicks.
And we do it all with tongue firmly in cheek because we all chase clicks to some extent, even if a little less nakedly than others. We are all trained in following certain SEO rules and the old-fashioned inverted pyramid of news-writing has given way to information buried deep in stories written to a certain length to satisfy the advertising department and the Google gods.
When it comes to football, we write considerably more about Liverpool and Manchester United because their fanbases dwarf those of other clubs. Like supermarkets stocking the most popular items, it simply makes business sense. So we can empathise with the pressured search for content related to those more popular clubs and Google-friendly global superstar footballers.
Our patience is tested a little by ‘local’ newspaper websites who are slaves to populist, positive coverage that desperately reaches for ‘aren’t Liverpool/Manchester United just bloody fantastic?’ headlines like ‘Liverpool performing better than 2019/20 Premier League winners as title advantage emerges’, which on another day we would enjoy destroying line by line.
But they know their market and they are happy to exploit that market, even if it leaves you...
Read Full Story: https://www.football365.com/news/mediawatch-special-clickbait-death-child-liverpool
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