Simply put, search engine optimisation (SEO) refers to the tools that web developers use to better communicate with search engines (SERPs). SERPs like Google have put various algorithms in place to search and rank websites accordingly. Organic ranking is ‘free’ and can help your ideal customer find you.
Website building platforms like Domains.co.za’s Site Builder are making it easier for start-ups, entrepreneurs and small businesses to take their businesses online. But if you are building it yourself, who will do your on-site SEO? You can!
The following steps can help you get the basic on-site SEO factors right on your website building platform.
Step 1: Create high-quality, relevant content
Content covers all the text, video, images and infographics on your website. Ensure your content is unique, interesting, informative and relevant to your audience’s interests. Update and refresh your content regularly, so that search engines can crawl and re-index your website on an ongoing basis. Writing weekly blogs or publishing monthly video blogs (vlogs) can help you with this.
Step 2: Write significant title tags
The title tag, also known as the ‘meta title tag’, is the headline that you give a page and sits in the coding behind it. This script is very important for search engines, as it assists in displaying your website when it is applicable to answering a search request. Write a 50-60 character description that best describes, or summarises, what is ‘happening’ on...
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