Press Release: Limedigital
With an increasingly linked relationship between branding, marketing, and online user experience, it’s becoming more and more important to craft a consistent customer experience. There are many touchpoints where a business and a customer interact, and every point of contact is banked in their memory-making up their overall perception of a brand.
If some of these touchpoints are weaker than others, it can muddy the waters of an otherwise strong brand, creating missed opportunities. If a business focuses on a strong brand presentation - through sharp-looking stores, fancy uniforms, new vehicles, but their website is an incoherent mess, then the website is letting down the perception of the brand in a big way.
This is exactly why in this modern age of intermeshed brand touchpoints, it’s vital to keep all of your operations to a high standard.
The wonders of an all-around helping hand
With so many ways to showcase your brand to your customer, and so many areas to improve, it can be very daunting to start the journey of improving them. If you’re outsourcing your marketing work, you’ll notice that some agencies specialise in branding activity, some agencies focus on their niche of SEO and PPC marketing. A wide range of website businesses build great websites but deliver average performance on an SEO front.
With so many moving parts involving different companies, it means 2 or 3 times the amount of activity than what is actually needed. It means more...
Read Full Story: https://www.scoop.co.nz/stories/BU2112/S00260/branding-websites-marketing-results-lime-digital-your-turn-key-digital-partner.htm
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