New Zealand’s most prominent SEO and digital marketing agency is excited to announce the acquisition of data-led, specialist ecommerce and programmatic digital advertising agency, This Side Up.
This Side Up complements Pure SEO’s stable of brands, consisting of Pure SEO, Digital Popcorn, and Conversion Surgeons – rounding out the market leader’s data-led ecommerce and programmatic marketing portfolio.
A specialisation in ecommerce couldn’t come at a better time as Covid-19 and its associated lockdowns have accelerated the growth of online shopping by about six years. The future is here now, with numbers from Shopify confirming a 27% increase in online spend in the first half of 2021. Not all of this spend was going offshore either; a high percentage (71%) was spent with local retailers. The opportunities are there for Kiwi companies to seize now.
This Side Up’s team of nine – led by Managing Director and industry veteran Steve Crowe – will be joining the Pure SEO team, increasing the total number of employees close to 100. This Side Up brings long-standing client relationships including Harrisons Carpets and Walker & Hall Jewellery. These clients will be in good company alongside Pure SEO’s enduring accounts including Subaru, Datacom, and Bridgestone.
“We’re ecstatic to have the This Side Up team on board with us,” says Richard Conway, Pure SEO’s CEO and Founder. “I’ve known Steve since we were both just starting out in this business more than a decade ago. Not only...
Read Full Story: https://stoppress.co.nz/news/leading-digital-marketing-company-pure-seo-announces-acquisition-of-this-side-up/
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