In the earlier years of search engine optimization (SEO), the Alexa Rank score was used as a metric to determine the popularity of a site. Digital marketing apps, such as Raven Tools, included the score to help SEOs analyze sites. If the Alexa Rank score was high enough, an SEO might consider contacting the site as part of their link-building efforts.
Over time, the Alexa Rank score became irrelevant to most SEOs because they considered it a simplistic and inaccurate metric. Instead, they began relying on Google’s PageRank score to indicate site trust and authority. However, using PageRank was short-lived because Google stopped publishing it in 2016. That forced SEOs to find new site metrics or consider using Alexa Rank again.
The site metrics gap prompted several software companies to create new metrics. Today, there are several site metrics that SEOs frequently use, and these are the most popular:
Top SEO metrics
The new site metrics made Alexa Rank obsolete, and SEOs overwhelmingly use alternative research and analysis tools over Alexa Internet. While Alexa Internet didn’t publicly state why they are retiring the service, it’s likely because of the lack of interest from digital marketers.
Even though Alexa Rank is outmoded, it’s still integrated into several digital marketing apps and is also used by a small percentage of link builders worldwide. Those software companies have until May 1, 2022, to remove Alexa Rank from their apps, and link builders that still use the...
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