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Marketing your real estate company involves so many different factors. Digital marketing alone, which is one of the primary methods for business marketing today, is complex and complicated. How one goes about doing this is a comprehensive task. As a result, many realtors choose to focus on just one or two specific goals when it comes to their digital marketing.

In many ways, such a strategy can be effective. Focusing on social media marketing, for example, has many benefits when it comes to being able to target specific demographics of prospective clients. However, one digital marketing goal that shouldn’t be overlooked is the impact that search engine page rank can have on a realtor’s business. Here’s why your agency should consider this specific aspect.

Why Search Engines Are Important

Plenty of people have established relationships with real estate agents already. These individuals have usually bought or sold a property in the past and found their realtor provided a good service, which prompted them to return in the future. In other instances, a friend or family member recommended a realtor to them, providing a positive referral. However, just as many prospective home buyers or sellers are also going through this process for the first time and unaided, which means they’re looking for a good real estate agent to help shepherd them through the...

Read Full Story: https://realtybiznews.com/why-real-estate-agencies-should-consider-page-rank/98764961/

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