Gamifiera, a SaaS platform powering enhanced loyalty programs for leading Nordic retailers, announced the closing of a $1.3 million USD seed round from investors including Quiq Holding and Wellstreet. The funds will fuel the company’s expansion plans, including aggressive recruitment of development talent and expansion into international markets.
Founded by former executives from Webhallen, a leading electronics and entertainment retailer in Sweden, Gamifiera is evolving the traditional loyalty program paradigm to build deeper relationships based on emotional and social needs and desires. In contrast to the current model which focuses on immediate, conversion-based KPIS and rewards deal-seeking behaviors detrimental to long-term goals, Gamifiera incorporates elements from gaming, social networking and online communities to create sticky experiences that inspire and motivate shoppers.
Recommended AI News: Trust Payments Announces its New Crypto Partnership with Everest
“In the past 20 years, nearly everything about ‘online’ has changed except how retailers fundamentally approach loyalty. It’s all transactional. Spend is either awarded with or catalyzed by discount. That’s not loyalty, it’s more like buying friends,” said Wilhelm Sporrong, Gamifiera Co-founder & CEO. “Meanwhile, social networks and gaming platforms have grown huge, passionate, dedicated communities without giving them a cent. They succeed because people come back for connection, emotional satisfaction...
Read Full Story: https://aithority.com/saas/google-launchpad-alumnus-gamifiera-raises-1-3-seed-round-to-change-loyalty-programs-from-bribery-to-gamified-social-community/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.