What Are Google's Core Web Vitals and Why Should B2B Marketers Care? - Business 2 Community

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals.

First announced last year and rolled out in mid-2021, the purpose of this initiative is to provide unified guidance for quality signals that are essential to delivering an exceptional website user experience. Core Web Vitals are a subset of Web Vitals that attempt to quantify key aspects of the user experience and apply that to all web pages. Ranking signals derived from Core Web Vitals will be combined with Google’s existing search signals, including mobile-friendliness, HTTPS-security and intrusive interstitial guidelines, to provide a more holistic picture of page experience.

What Are Google’s Core Web Vitals?

The current metrics of Core Web Vitals focus on three aspects of user experience (UX) —loading, interactivity and visual stability. These aspects of UX are measured using the following three metrics and their thresholds:

1. Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a Google user experience measurement of the loading time for the first meaningful content on the visible screen. LCP typically includes the large hero image or video, messaging and/or block of text located within the user viewport (“above the fold” in the browser window) of a web page. This metric is a critical measurement of user experience because it assesses how quickly a web page can be used by a visitor....



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