Google Search Ranking Tracking Tools Continue Showing Major Volatility - Search Engine Roundtable

Pretty much all the tools that automatically track the volatility and changes in the Google search results are still showing major volatility. It is unusual because the November core update should be long done and the December product reviews update shouldn't be this volatile - or at least not at this point.

All the tools are pretty much at peak core update volatility levels but yet, we are not going through a core update right now and we are two weeks out after the product reviews update first touched down.

It seems this spike started back up around December 9th and has not cooled down yet.

Here are what the tools are showing, in no specific order of any tool:

The ongoing WebmasterWorld thread and Black Hat World has a bit going on, let me share some quotes. It really started to spike a bit there on December 9th or so with the chatter but again, not insane levels.

Anyone else still seeing changes. I'm searching noticing different results by the minute.
Yes we see rubbish traffic. By far one of the worst Thursdays for years. And looking at the serps it seems google is testing how far they can reduce quality till users will leave.
My traffic is the worst today than it's been since I got hit with Penguin in 2012. Absolutely dismal. More than 50% down so far today (UK).

Thus far my traffic has been only slightly lower than usual (since the core update) but without the conversions - so, what's happened today?

Looks like this is happening across the board. No traffic or sales...


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