Here are some effective conversion rate optimization strategies that'll improve the user experience while increasing your bottom line.
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As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may be anything from scrolling through the entire page, filling up a form, adding a product to a wish list or buying a product outright. But at the heart of it is a meaningful action that the marketer desires the user to take.
Why do SEO and CRO complement each other so well?
There are three things you should know about your users to have the best user experience.
- First step: Find out what they want and need from a website.
- Second step: Focus on giving those needs, not only to convert but also to continue coming back as customers or potential clients of yours.
- Third step: Make sure everyone knows it.
While SEO increases the traffic to your website, CRO helps in making the results meaningful. For example, while SEO may help you rank for the keyword “buy black jeans”, a good CRO tactic will help you in increasing your sales percentages and reducing your abandoned carts or bounce rates.
You cannot have a strategy where the sole purpose of your SEO is to rank, regardless of the searcher’s intent for the query. This makes it important that the right keywords rank for the right kind of web pages. At the core of it,...
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