While YouTube’s main claim to fame is being the most prominent online video platform, it also functions as a massive search engine. To help you get to the top of YouTube’s rankings, we offer several SEO tips to make your videos as searchable, visible, and rankable as possible.
YouTube SEO Tips
Since YouTube functions as somewhat of a search engine, “YouTube SEO” can be described as ways to optimize your videos, so they land near the top of the search results. Here are some YouTube SEO optimization tips that can help you reach that goal to get more visitors and views.
1. Start with Keyword Research
Keywords are not just critical for landing at the top of Google’s rankings as you need them to be seen on YouTube as well. With the right keywords in place, YouTube can tell what your video’s topic is, which helps the platform index the content and link it to any related user searches.
Where does YouTube look for keywords? In various places, such as your video’s title, description, and tags. To find keywords that will attract the right visitors to your videos, start by using the search bar on YouTube itself.
Use YouTube’s search bar to type in whatever topic your video covers. As you start typing, you will notice several autocomplete suggestions to help you quickly find whatever you are looking for.
For example, if you type in “online marketing,” the search bar will give you the following suggestions beneath it:
- Online marketing
- Online marketing for beginners
- Online marketing...
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